UNDERSTANDING ECONOMIC BEHAVIOUR: HOUSEHOLDS, FIRMS AND MARKETS (D319)
理解經濟行為：家庭、企業和市場
This highly topical learning series takes a different approach to economics by concen-trating on 'households' and 'firms' as the building blocks of a market economy. The series provides students with a stimulating and insightful account of the ways in which economists have tried to understand why these economic agents interact in different ways in economies of different kinds.

本系列以「家庭」和「企業」構建的市場經濟為切入點介紹經濟學，從而讓觀眾對經濟因素的相互作用有深入的理解。

1. HOUSING - BUSINESS AS USUAL (D319/01V)
房屋政策
This programme looks at the way the housing system works in the UK and Germany. It considers the differences in the mix of housing tenures available (private or rented), the type of economic security the tenures offer, the volatility of house prices, and the choices people make about housing expenditure. The programme examines these differences through the experience of people in the two countries' housing markets and raises questions about the formation of consumer preferences and the nature of equilibrium in the market for very durable goods.

英國和德國的房屋政策體制各有不同。本節目探討有關房屋保有權提供的經濟保障類型、房價的易變性、兩國住房市場的調查、消費者的取向等。英文發音，配上中文字幕。

29 mins.
English with Chinese Subtitles

2. THE CARE INDUSTRY (D319/02V)
保健行業
In the UK and Germany, provision of long-term care for the elderly is an increasingly important service industry. This programme explores differences and similari-ties between the emerging 'care industry' in the two countries and considers firms' investment and pricing decisions as well as asking whether the industry provides what its 'consumers' want and need.

本節目探討英、德兩國老年保健業的異同點和討論保健業是否能滿足病人的需求。英文發音，配上中文字幕。

29 mins.
English with Chinese Subtitles

3. FLEXIBLE WORK, INSECURE LIVES (D319/03V)
工作不穩定，生活無保障
For most workers the words efficiency and flexibility mean redundancy and insecurity. Employers want to maximize their options either by laying off staff when the market is lean or by using flexible working practices to accommodate the lean periods. This programme looks at the labour markets in both the UK and Spain and at some of the people trying to survive in those markets.

對大多數工人而言「效率」和「靈活」兩詞意味著機構的裁員和生活無保障。本節目探討英國和西班牙的勞工階層如何在經濟低迷時期奮力求存。英文發音，配上中文字幕。

29 mins.
English with Chinese Subtitles

4. THE WHEELS OF INNOVATION (D319/04V)
創新之輪
In this programme a comparison is made between innovation in the UK and Italy. The programme explores the rising importance of institutional networking amongst firms and between firms, research bodies and funding institutions, for achieving rapid innovation. Drawing on the experiences of four manufacturing firms, it also examines the ways in which firms try to cope with the high risk and uncertainty inherent in technological innovation.

比較英國和義大利的創新狀況。探討企業、研究機構、資金機構之間溝通互動與迅速創新之重要意義。提供四所企業在技術創新中如何順應高風險和科技的迅速轉變。英文發音，配上中文字幕。

29 mins.
English with Chinese Subtitles