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THE DUTCH DESIGN
荷蘭式設計
From windmill to computer. Throughout its history, Dutch design has been austere and devoid of superfluous ornamentation. The nature of the raw material determined the point of departure. Glass, transparent and smooth, has always been a favorite. The household objects that illustrate this series are perhaps the most effective examples of the functionalism of Dutch designs.
荷蘭人對設計的要求既簡樸又帶有獨特的色彩。本系列介紹荷蘭自一八五零年至現代著名的工業設計。
1. HISTORY
歷史起源
The Industrial Revolution reached the Netherlands much later than in most other European countries. In this flat country, windmills served their purpose well until the electric motor made them obsolete. Mass production replaced handwork alienating artisans from industry. Today, as we'll see in this film, exotic materials and sophisticated electronics challenge new generations of designers.
介紹荷蘭獨特的風車設計如何被馬達取締。工業革命令生產自動化，荷蘭新一代設計師正面對不同的挑戰。原版英文發音。
30 mins.
English version
2. DESIGN AS A PROCESS
設計的過程
The design processes always follow a set pattern whether creating city benches, telephone poles or twenty-five cent coins. In this segment, designers discuss the client's need, the needs of the various users and how conflicts of ideas are resolved.
設計師在節目內介紹產品設計的經過。從資料搜集，客戶需要以至交換意見，都是設計過程的重要部份。原版英文發音。
30 mins.
English version
3. HOUSE STYLE AND CORPORATE DESIGN
企業設計
The style of a company or organization is reflected in everything from the look of its letterhead to its office decor to the design of its product and services offered. This programme compares the styles of Randstad, an employment service and the Groninger Art Museum designed by Italian architect Mendini.
從信箋至產品或服務形象可以反映企業的風格。本節目以個案形式比較荷蘭兩所著名機構在企業設計方面的需要。原版英文發音。
30 mins.
English version
4. INSTITUTIONAL DESIGN
公共機構設計
Much care and talent goes into the design of passports, postage stamps, even into paving stones but not everyone is pleased with the results. Nevertheless certain institutional factors must prevail. We'll also look at world-famous Dutch postage stamp designs from 1920 onwards and we'll also examine the interior design and decoration of Amsterdam Schiphol Airport.
介紹自一九二零年起荷蘭著名的郵票設計、護照、郵票蓋印和鋪面材料。另外，介紹荷蘭阿姆斯特丹國際機場室內設計和裝飾藝術。原版英文發音。
30 mins.
English version
5. TECHNOLOGIES AND FORM
科技與生產
Mechanized production opened new areas for designers but set strict visual requirements. Amazingly, the machines themselves often inspired new styles and we see in this programme how repetition, precision and streamlining give products a technical, modern look.
30 mins.
English version
6. CONSUMERISM
消費主義
Rapid advances in technology and increasing affluence bring accelerated consumption. But we're also beginning to realize that money will not necessarily buy well being. The system can generate mass production but unless it can also deal with disposal of waste, the environment will suffer irreparable harm as outlined in this programme.
雖然科技和經濟發展令荷蘭成為經濟發達的國家。但其實背後所付出的代價不少，例如環境問題。本節目探討荷蘭設計師如何平衡這兩方面的需求。原版英文發音。
30 mins.
English version
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