E-BUSINESS - FROM BROWSING TO BUYING
電子商務：網上購物
Do you want your website visitors to buy products or services from your site? What would encourage them to buy? In this program we explore browser behaviour, the barriers to purchase and how to convert browsers into shoppers.

本節目探討網上購物的習慣，如何吸引線上顧客購買產品。原版英文發音。

25 mins.
English version

E-BUSINESS - UNDERSTANDING YOUR ONLINE CUSTOMER
電子商務：了解線上顧客
A practical guide to help marketers create a deeper understanding of their online customers. The program looks at a five step process which will equip you with the information to improve your site, target your marketing program and assess how you square up to your competitors.

幫助推廣人員更具體了解線上顧客。介紹有效步驟改善網站內容，助你進佔目標市場和面對競爭對手。原版英文發音。

25 mins.
English version