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THE AD FACTOR: THE PITCHING PROCESS (XB003/01V)
奇謀妙計: 爭取廣告合約
We follow the staff at a hi-tech communications firm, as they go through the process of selecting an advertising agency to launch their new product. As the fight intensifies for this prestigious contract, the tension increases - only one advertising agency from the eight invited to tender can win the contrac.
英國高科技企業賽意昂集團深知在競爭激烈的市場中妤的廣告是十分重要的 。他們決定利用廣告媒體宣傳即將推出的新產品，邀請了多間廣告公司投票廣告合約。本節目探討廣告商如何各出奇謀，創作廣告 計劃爭取生意。英文發音，配上中文字幕。
30 mins.
English with Chinese Subtitles
DYNAMIC STRATEGY: THE HARD ROCK CAFE (B820VC02/02)
動態策略：硬石搖滾餐廳
Dynamic Strategy is a case study of the global fast food chain The Hard Rock Cafe and presents a behind-the-scenes look at an opening of a new branch in Capetown, South Africa. The close management of intangibles such as brand and service has proved successful for the company for the last 25 years. But while Hard Rock has some distinctive assets - both tangible and intangible - success for the future cannot be ensured. After reviewing the company's resources and methods, dynamic strategy extension - in the form of a Hard Rock record label and TV show - the centrepiece of these plans is continued global expansion of the restaurant business. However, recreating food and service US-style in another culture is not as easy as it seems?
南非開普頓的硬石搖滾餐廳的開幕，標誌著這美式餐廳集團二十五年發展的成果。本節目探討硬石搖滾餐廳如何利用品牌和服務，在不同食品口味的市場建立事業。英文發音，配上中文字幕。
30 mins.
English with Chinese Subtitles
ENTREPRENEUR OF THE YEAR (SOM-CRUNCH VC5)
策劃管理：成功的企業家晚會
Pamela works for Enterprise Magazine. Each year they compile a list of the UK’s top one hundred entrepreneurs. This year, for the first time, they are having a gala dinner and awards. Pamela has to organise the whole thing, from corporate sponsors to hired starched shirts. She has to keep her cool, keep an eye on the big picture and delegate jobs to the Enterprise sales team. Overseeing her is Martin Leach, publisher of Enterprise Magazine and 'entrepreneur extraordinaire', who joins up with the winners to tell us their recipe for success. Tonight 400 of the most go-getting businessmen and women in the UK expect to sit down to a top-class dinner, and take part in a top-class event. Will the Entrepreneur of the Year Awards be a success? Will Pamela's hard work pay off?
《企業》雜誌每年都會舉辦表揚英國傑出的企業家，如此盛大的企業家年獎及晚宴怎樣才可以辦得有聲有色？本節目介紹一位非凡的策劃經理彭美拉福特，她如何定立周詳的計劃，運用高度的組織能力成功地舉辦這件盛事。英文發音，配上中文字幕。
29 mins.
English with Chinese Subtitles
INTELLECTUAL CAPITAL (SOM-IC)
智慧資本:創建新財富
How is the knowledge revolution reshaping the world of business? This programme surveys the increasing impact of intangible assets as the source of future wealth creation and explores the issues that this raises: How do we measure and report intangible assets? How do we employ and reward knowledge workers? How do organizations own the knowledge that is the source of their wealth? Discussing these issues are leading world experts, including Professor Paul Romer (Stanford University, USA) and Professor Baruch Lev (New York Stern Business School, USA). The programme uses case studies from Skandia, The Virgin Group, and The Really Useful Company, to illustrate the potential for personal and business growth afforded by the knowledge revolution.
知識革命令人們藉著知識製創造財富，而智慧資本是把知識和無形資產變換為增加財富的資源的能力。隋著智慧資本新時代的來臨，誰會是新的財富製造者？本節目探討企業如何適應智慧資本的新世代。英文發音，配上中文字幕。
30 mins.
English with Chinese Subtitles
A NEW WAY OF LIFE (B820VC01/03)
新生命:組織更生
Must maturity in an industry mean reduced profitability? A New Way of Life details strategic innovation in the oil and gas exploration and production sector, focusing principally on a case study of BP. Featuring an interview with Professor Stopford (London Business School, UK), co-author of rejuvenating the Mature Business and Strategic Innovation, this lively programme explores the use of innovative technology in conjunction with organizational redesign to create competitive advantage in this sector.
組織的命運並不取決於工業盛衰周期，處於飽和狀態亦可以衝破界限。英國石油公司採用創新管理方法與供應商成立安德魯聯盟，一起工作開採石油，全力爭取突出的成績。革新的結果是大幅節省成本和時間：工程節省了三成開支和縮短一年半時間。英文發音，配上中文字幕。
29 mins.
English with Chinese Subtitles
PARTNERSHIPS (B822/VC04)
伙伴活動
Stoke-on-Trent is an urban area in the north of England. As a result of the decline of its traditional industrials, unemployment, poverty and crime are running at unacceptably high levels. This video provides a thorough exploration of the central government's single regeneration budget; an initiative designed to regenerate deprived areas through partnership activities. Seedcorn funding is provided by the government but the emphasis is on co-operative activity across boundaries. Agencies including the police, local government, housing associations, health care and elderly support groups all work together towards a common goal. This video offers a comprehensive survey of the implications of partnership activity while also reviewing the implications of changes to a customer-orientated approach in the not-for-profit sector.
英國政府決意改善斯托克市因傳統工業沒落所引起的社會問題。當地政府以伙伴活動方法與一些非牟利機構合作，用以客為先的方針為主導進行全面性的改革。英文發音，配上中文字幕。
30 mins.
English with Chinese Subtitles
A PASSION FOR DISTINCIVENESS (B820VC01/02)
策略管理：掌握優勢
Presented by Robert M. Grant, Professor of management at Georgetown University (USA), A Passion for Distinctiveness explores ideas on resources and capabilities in strategic management. In this authoritative examination of how differentiation can be used as a form of competitive advantage, Professor Grant visits a boy's private school, an advertising agency that produces TV commercials and an international hotel chain.
以個案形式介紹一私校、廣告代理和國際酒店集團，如何區別各自組織的資源和能力，成為管理策略中的成功優勢。英文發音，配上中文字幕
30 mins.
English with Chinese Subtitles
PERFORMING ART (B889VC02/02)
藝術館：管理與對策
The Tate art gallery in St Ives, Cornwall, UK was opened in 1993. Performing Art uses the gallery as a case study to explore problems of forecasting, changing objectives and stakeholder interests in a clear and straightforward way. The gallery was wildly successful in its first year, delighting both its sponsors and local authority partners. But the initial success posed problems for both the gallery managers and the local community. What assumptions, if any, can be made about the gallery's future performance? How accurate can future forecasting be? Can the St. Ives infrastructure cope if visitor numbers hold? Can effective plans be made to meet the needs of all stakeholders?
英國聖艾維泰特書廊在一九九三年開幕空前成功。但大量遊客擁入對當地社區造成壓力。本節目探討畫廊管理人員和當地政府如何進行變革的經過。英文發音，配上中文字幕。
24 mins.
English with Chinese Subtitles
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