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CAN CRM INCREASE PROFITABILITY IN FINANCIAL SERVICE COMPANIES?
顧客關係管理：增加財務機構盈利能力
The programme explores CRM in both the Insurance and Banking industry. What customers expect but do not always get, the advent of the partnership approach, and the strategies being pursued within CRM to increase profitability. Merlin Stone (IBM) illustrates the different aspects of CRM through a case study.
探討在保險業與銀行業推行顧客關係管理的成效能否增加機構的盈利能力。IBM行銷教授史東以個案形式舉例說明不同情況的顧客關係管理。原版英文發音。
21 mins.
English version
DOES CRM EXPLOIT CUSTOMER INSIGHT AND INFORMATION?
顧客關係管理：開拓客戶資料
Merlin Stone joins us in the studio to establish what data mining and data warehousing are and the advantages they can bring to CRM. It then reflects on a research study which was designed to show to what extent companies are collecting, storing and manipulating customer data in order to develop and implement more effective CRM strategies.
史東教授介紹建立「資料挖掘」與「資料倉儲」對顧客關係管理的好處。根據調查顯示如何搜集公司客戶資料以助更有效運用顧客關係管理策略。原版英文發音。
19 mins.
English with Chinese Subtitles
GETTING THE MOST FROM GIFTS
稅項利益：慈善饋贈
The programme is studio-based and focuses on the possibilities of maximising the benefits of gifts by making the most of the tax advantages and ensuring that the administration is up to the mark. The 2000 Budget brought with it some very useful changes to ensure that there were benefits both to the giver and to the receiver of gifts. It also relaxed the requirements for those gifts to qualify for tax benefits. Accountants need to be aware of the new arrangements, both to ensure that their clients are fully advised and to adopt audit procedures to identify any problems with administration. The programme limits itself to four types of gift arrangements to charities and discusses what each type of gift can offer, the conditions to be satisfied and the benefits now available.
英國二千年預算案中對機構饋贈禮物提出有用的改革指引，確保饋贈與接受者雙方能合資格取得稅項利益。本節目主要討論四種有關慈善饋贈的安排。原版英文發音。
17 mins.
English version
IR35
This programme examines the practical issues of the IR35, through discussion of the original problems with the legislation, the PCG case and what the future is likely to hold for the IR35.
討論英國實施的稅務法第三十五條的內容，其根本的法律問題與實際的個案例子以至未來的展望。原版英文發音。
17 mins.
English version
STRATEGIC ENTERPRISE MANAGEMENT
企業策略管理
The programme provides a background to SEM and an update of its progress in the strategic management of organisations in the UK and Ireland. The exciting and dynamic future for the role of finance and the finance professionals in organisations is explored, highlighting the challenges and the pitfalls if the potential is not realised.
介紹英國與愛爾蘭的機構落實執行企業策略管理的過程及最新情況。探討推行企業策略管理下財務人員的角色，面對的挑戰與潛在的陷阱。原版英文發音。
25 mins.
English version
TAX COMPLIANT ACCOUNTS
稅務投訴帳目
The programme is studio-based and focuses on the importance of preparing clients’ accounts, which are not only true and fair but are also tax compliant. No accountant wants or needs an Inland Revenue investigation into his clients’ affairs and the programme makes suggestions as to how an accountant can reduce the chances of an investigation being instigated. The programme gives a step-by-step guide through the investigation process and suggests actions, which should be taken by both the accountant and the client if it should happen that the clients’ affairs are opened for investigation. It also provides suggested points at which an accountant should consider whether he or she is able to continue the clients’ defence on their own or whether they need additional and more experienced help - suggestions as to the type of help available are also given.
本節目集中介紹如實公平處理客戶會計帳目的重要性。會計師如何減少國內稅收局向客戶進行調查的機會，假如進行調查會計師該如何提供協助。原版英文發音。
18 mins.
English version
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