WHAT IS MARKETING?
基本市場學
The video introduces the basic steps of marketing including:

- Identifying your market place
- Identifying your customer
- Your image
- Why your customers should buy from you
- How to plan your marketing strategy
- How to let potential customers know about you
- How to persuade them to buy from you
- How to develop a competitive edge.

本節目介紹基本市場學包括尋找市場、顧客和建立公司的形象等。備有粵語及國語配音。

30 mins
English/Cantonese/Mandarin

A BUSINESS PLAN: WHAT'S THAT?
商業計劃
Show how to prepare a business plan and what it should contain. Also deals with profitability and cash flow forecasts in detail and explains why we need a business plan and how important it is to our business.

本節目介紹如何準備一份商業計劃。介紹有關資金和利潤預測等。備有粵語及國語配音。

30 mins.
English/Cantonese/Mandarin

CUSTOMERS: WHO CARES?
顧客服務
Whether your organisation is large or small, manufacturing or service based, the fact is, the most important person involved in your business is your customer.

This video is in two parts - Part 1 is aimed at management and covers:
- The management role in providing excellent customer service
- Why we need a customer care policy
- How to achieve good customer care
- Communication to staff of the importance of customer care.

Part 2 covers the essentials of customer care service for the staff, explaining how good customer service will benefit both the company and them, making their job easier and more rewarding.

無論你的機構規模大或小，屬於製造性或服務性行業，最重要的就是你的顧客，所以每個人都有責任提供優質的顧客服務。備有粵語及國語配音。

30 mins.
English/Cantonese/Mandarin