THE CRUNCH: PERFECT PITCH (SOM-CRUNCH VC25/2)
完美音色:小本經營
What is the ultimate aim of establishing your own business? Like many people, for Andy Petherick and Simon Smidmore it is to do something pleasurable that will bring financial gain. Andy and Simon take great delight in producing their handcrafted products in the peaceful surroundings of their rural workshop and Brook Guitars, their own brand, is gaining respect in the music world. But in order to continue doing the job that they love, they must sell their guitars, which requires a certain amount of marketing and management know-how, an aspect with which they are still coming to terms.

許多人都渴望擁有一份能讓自己盡展所長的工作。安迪和西門是Brook結他品牌的創辦人，十年前他們毅然放棄自己的工作發展這門生意。雖然一切從零開始，面對重重困難卻無阻他們的熱誠，最後都能從工作中找到人生的意義。英文發音，配上中文字幕。

29 mins.
English with Chinese Subtitles

VISION (SOM-CRUNCH VC21/2)
遠見：管理風格
Poetry and songs in the sales room? It may sound like the work of an eccentric, but there may be lessons to be learnt from the highly unconventional and refreshing management style of artist and would-be rock star Julian Sharples, who brings an unorthodox approach to his covert camera manufacturing company GBC. Although his employees respect him they see him as flamboyant, eccentric and frustrating. He seems like an unlikely managing director, but is in fact successful. From his canal boat home, Julian explains the attitude towards staff and work which helps his company to thrive.

GBC是一家專門製造隱藏攝影機的公司。曾當過工程師和藝術家，現在是GBC執行董事的朱利安錫普，他以非正統方式打理生意。他認為公司要成功，必須招聘能分享遠見的員工，然後再發展其技巧，他的另類管理方法令公司邁向成功之路。英文發音，配上中文字幕。

29 mins.
English with Chinese Subtitles