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CONTAINING THE PACIFIC (DD302/03V)
包容太平洋:長榮集團
This programme focuses on the huge success of 'Evergreen,' a Chinese family transportation business that operates over much of the Pacific Rim. It explores why this company has been so successful in its business ventures, resulting in its dominant position in containerized shipping worldwide.

本集聚焦在台灣長榮集團在太平洋開展運輸業務的事跡,探討其成功之道。英文發音,配上中文字幕。

29 mins.
English with Chinese Subtitles

MUNDO SEM FRONTEIRAS (B890VC01/01)
全球化:英國電訊公司
This programme explores the historical context of globalization through a case study of UK firm Cable and Wireless. By tracing the development of the firm's international activity, this authoritative programme surveys changes in international trade and the associated human resource issues from the turn of the century to the present day. Professor Nancy Adler of McGill University (Canada) and Professor Gordon Hewitt (University of Michigan, USA) explore the company's move from simple exporting to becoming a multi-domestic, multinational and global company.

探討全球化的歷史,以英國電訊公司為研究主題。介紹該集團於過去數十年在經濟發展全球化的過程所推行的策略和經過。英文發音,配上中文字幕。

23 mins.
English with Chinese Subtitles

GLOBAL FIRMS: SHRINKING WORLDS (D213/04V)
全球商號
This programme traces the development of globalization over the last thirty years. The shift from Fordism to flexible labour is taken as a staring point for an essential exploration of what exactly globalization means and its implications. These often abstract issues are given a clear, practical focus as the changes in globalization are discussed with reference to American IT multinational Hewlett Packard. Based in Silicon Valley in California (USA), Hewlett Packard illustrates the shift from a simple global division of labour's based on first world firms in the third world's to a more complex view of what is involved in the contemporary process of globalization.

電子產品可能是世界首個真正的全球工業。本節目探討「全球工業」的意思,以美國惠普打印機公司為例子,介紹電子工業過去三十年的全球發展經過。英文發音,配上中文字幕。

24 mins.
English with Chinese Subtitles

MANAGEMENT IN CHINESE CULTURES (B822VC02/02)
華人管理文化
Chinese culture - either in the form of a large overseas Chinese population or a shared Confucian heritage - is present in many of the Pacific Rim nations. It differs quite markedly from Western norms and values. In Chinese culture, Western stresses on individualism, delegation and empowerment are replaced by an emphasis on community and the family, a lean hands-on management style and a Confucian deference to authority. Through interviews with innovators, entrepreneurs and managers in both China and Hong Kong, this programme asks a number of questions about the effects these cultural differences has on the way business is done in this recovering region.

亞洲區內佔最大部份的人口是華人,他們著重傳統儒家哲學,強調勤奮、人際關係和尊重權力。本節目探討這些價值觀如何影響華人在管理方面的特色及闡釋「關係」如何成為華人網絡中溝通的橋樑。英文發音,配上中文字幕。

30 mins.
English with Chinese Subtitles

THE INFORMATION SUPER HIGHWAY (B820VC02/01V)
資訊高速公路
There can be no doubt that the World Wide Web and its associated technologies are changing the way we do business. Industries including broadcast media, telecommunications, cable, publishing, network providers and computer hardware and software companies are all particularly affected. In this invaluable video, strategic management issues facing this wide range of organizations are examined. The new technologies create the need for companies to make strategic choices under uncertain conditions, develop and maintain the organization's capability across a range of rapidly changing technologies and markets and formulate new organizational structures.

傳播與電子的資訊科技發展可謂一日千里,資訊高速公路引起世界各國的重視。本節目探討四大業界:電訊業、娛樂圈、電腦業及其他業界如何在資訊高速公路中結合。資訊超級公路會帶我們到何境界?我們又如何管理它?英文發音,配上中文字幕。

46 mins.
English with Chinese Subtitles

   
 

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